Is Mass Marketing Dead? Yes, According to Robert Clay.
"I don’t write new blog posts every day, as some people do," writes Robert Clay of Marketing Wizdom. "But this one is a biggie if you own, run or manage a business, and also an important one if you...
View ArticleHow to Boost Social Interaction Via Paid Media on a Shoestring Budget
Lately, organic reach on Facebook (and other sites as well) has become harder and harder to maintain. It’s becoming clear that you need a paid strategy in order to succeed in the social media space...
View ArticleUsing Consumer Profiles to Make Your Marketing More Effective
Most of us have created them at some point, at least in our heads: personalities and identities behind our ideal and target customers. But what does it look like to create these consumer profiles, and...
View ArticleWhy and How Re-Marketing Can Transform Your Conversion Rate
A recent study found that millennials have such disturbingly low attention spans that they are even more forgetful than senior citizens. For a population that has grown up multitasking using...
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